Branding & Communication

Defining my own brand.

Concept

My Branding

Based on the lesson by Kate, I went on to develop a personal branding for my leading idea. This is how it is positioned in detail:

The filled branding grid.

Designing a website based on the branding

To define, structure and apply the branding I decided to design and develop a website. This allowed me to test the branding concept in the wild. The result is something I'm quite happy with. Below, screenshots of the design process.

Work in progress developing the branding and applying it in form of a website.

Fine-tuning and polishing the most mature design.

Developing the website

After that, I bought the URL tech-shamanism.com and set up a website according to the designs. Finally, I filled the landing and a subpage with text to describe my core idea for this term. All together, this process from Kate's seminar to the live website took less than 24h and was immensely enjoyable for me personally.

See the website

The first viewport of the live website.

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